Nike Debuts New “Rise” Retail Format in Guangzhou
The Eager Beaverton’s opened the first location of its member-first shopping experience in Guangzhou, China, dubbed Rise, with more stores planned to open worldwide in the coming year. Nike shopping app members will get a customized, and mainly touchless, consumer experience throughout the store, and of course, non-members will be encouraged to sign up when ... Log in to view full article.
