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Article Date: April 2021
Word Count: 560

New Super League Bad for UEFA, but Good for Brands


Controversy rocked European soccer over 24 hours as 12 storied clubs from England, Spain and Italy announced the formation of a European Super League to rival the UEFA Champions League on Sunday. Monday morning UEFA fired back with formal plans after months’ long discussion on an expanded Champions League format with more clubs, games and opportunity for ad revenue. As a war of words broke out between the two sides, pundits are left discussing if the Super League is a massive negotiating ploy for the 12 clubs, or if the Champions League will see the first major schism in its ... Log in to view full article.

 


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