Claiming it has the right to match Nike’s reported £80 million per year offer for Liverpool, New Balance has taken the club to court to enforce the deal. The club is arguing that because of the Eager Beavertons’ global distribution muscle, the deals are still not equivalent even if New Balance matches the £80 million. The current deal for £45 million expires in June.

Liverpool, currently leading the EPL comfortably and the reigning European champions, would now have a deal that would eclipse the £75 million per year that Adidas is paying Manchester United but would remain well behind the top ... Log in to view full article.