New Balance Roma Kit Deal Confirmed
NB triumphed over U.K. apparel brand Castore in the competition to succeed Nike as kit sponsor for Italian Serie A soccer club AS Roma, according to multiple reports in Italian media. The terms of the three-year deal call for Roma to be paid 40% of merchandise sales plus €3 to €4 million per year. That represents a substantial increase in the team’s cut of sales over the current Nike deal that expires at ... Log in to view full article.