Reiterating its confidence that its new digital strategy was on track to build on momentum in Q1 and accelerate in H2, Lululemon suggested to the William Blair investor conference that its goal to reach 25% of sales in digital by 2020 might be conservative. And while costs for IT and content on the new site will bulge in Q2 and Q3 as part of the revamp of the site, those costs should start to leverage in Q4 and into 2018. Digital sales, LULU noted, are for it more profitable than brick & mortar sales.

The lulunatics also suggested that the 2020 ... Log in to view full article.