Following last week’s Instagram tirade against the two brand partners, Kanye West’s attorneys notified GPS in a letter that he was terminating their deal. The terms of West’s contract called for Gap to sell at least 40% of the Yeezy Gap assortment in stores during H2 ’21, and to open at least five stores dedicated to the brand, both targets which the struggling retailer apparently failed to meet. The 10-year deal was signed in June, 2020, with the first Yeezy Gap items debuting a year later. Gap has struggled this year, ... Log in to view full article.