Preview - Please log in to view full article.

Article Date: January 2021
Word Count: 109

Hoka One One Escalates Carbon Midsole Arms Race


The Deckers-owned brand introduced its next generation running shoe with a carbon fiber plate embedded in its midsole—the Carbon X 2—and is sponsoring an attempt to break the 100K world record. The new model updates Hoka’s first carbon midsole shoe that was launched in 2019, sandwiching the plate in between layers of foam. Hoka’s athletes ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.