HIBB credited pent-up consumer demand bankrolled with stimulus money for driving traffic gains in stores, where comps are up 60%, and online, where sales have tripled in the second quarter. About 25% of brick-and-mortar sales and 40% of digital sales are to new customers, acquired in many cases from competitors who had temporary and permanent store closures. Hibbett kept as many stores open as it could, closing only when forced to by local regulations, and nearly all stores that were shuttered during the pandemic have now reopened. It hopes to keep those newly won customers now that ... Log in to view full article.