Sony Music has filed suit against the British active apparel company in Cen. CA federal court for copyright infringement in its social media campaigns. Sony’s complaint states that Gymshark “misappropriated hundreds of the most popular and valuable sound recordings in the market” for its self-produced videos and those done in collaboration with social media influencers. Sony charges that Gymshark’s success—including reported 2020 revenue of $330 million and a $1.4 billion valuation by Forbes—was driven by ... Log in to view full article.