Fitbit Exploring Sale, Maybe to Google
The struggling fitness band maker is said to be in talks with investment bank Qatalyst Partners over the possibility of finding a buyer for the company, Reuters reported in a story that has since been confirmed by multiple sources. Private equity buyers might be interested in Fitbit, and Google parent Alphabet was also mentioned as a possible suitor. Google was reportedly developing its own smartwatch in 2016, but subsequently scrapped those plans as part of a broader pullback from wearables. FIT shares, which have been hammered down by quarter after quarter of losses, are up nearly 20% since the initial ... Log in to view full article.