The licensed apparel juggernaut will succeed Adidas as the on-ice apparel supplier to the National Hockey League after the 2023-24 season, in a 10-year deal. Financial terms of the agreement were not disclosed, but the Big a was reportedly paying the league in the neighborhood of $70 million a year. Adidas took over the NHL uniform sponsorship from its then-subsidiary Reebok, outbidding Bauer and Under Armour for the rights and inking a seven-year contract beginning with the 2017-18 season. Last July, news broke that the Three Stripes was not interested in ... Log in to view full article.