LifeStraw hired REI veteran, Kelly Neel as head of global sales for the outdoor channel; added former iRobot and SharkNinja exec, Shannon Randlett as head of mass retail; and promoted Tara Lundy to chief brand officer.++++Rocky Mountain Bicycles elevated 12-year company veteran, Alex Cogger to chief product officer.++++Blizzard-Tecnica appointed Charlie Hepburn as principal sales rep for CO and NM.++++Coonhound Sales & Marketing hired Shaun Furlong as territory sales manager for hard goods for the western Canadian provinces.++++New Balance signed England U21 international footballer and Crystal Palace star Eberechi Eze to an endorsement deal.++++Dick’s SG is partnering with celebrity dance couple, ... Log in to view full article.