The long-awaited concept, set to test two locations this fall, seeks to capture an outdoor consumer who was largely forged in the pandemic aftermath, with an experiential store and a product assortment that is not quite like anything currently in the market. That consumer is younger and more active that the average outdoor enthusiast and is also more likely to be female. The broad-based discovery of outdoor recreation after lockdowns eased last spring is expected to be sticky, retaining many whose eyes were opened to the wonders of the outdoors, even after life fully returns to normal. Public Lands’ target ... Log in to view full article.