The retailer cited “a new investment focus” as the reason for the change, but noted that the 86 athletes in its Contenders program will have the option to remain employees in a traditional part-time role. The Olympic sponsorship program had been a key piece of Dick’s marketing message since the sponsorship was first announced four years ago, with Dick’s often touting its program to giving Olympic hopefuls jobs in its stores with flexible ... Log in to view full article.