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Article Date: September 2022
Word Count: 295

Crocs Rolls Out Heydude, Sees Excess Inventory Clearing


Inventory levels are starting to normalize with a healthy Back-to-School thus far while the expansion of Heydude distribution picked up in the quarter, Crocs reported at the Piper Sandler investor conference. Direct-to-consumer registered increases in the top line, traffic and conversion during the BTS season, while wholesale posted improvement over last year’s supply chain challenged landscape. The U.S. is still seeing some elevated in-transit inventory, but the wholesale channel is healthier and the company is on track reduce inventory in H2 and return to its 4-times a year turn rate. Looking ... Log in to view full article.

 


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