Chinese Brands’ Q1 Sales Tumble from Covid-19 Closures
Chinese sporting goods brands Anta, Li Ning, Xtep and China Dongxiang revealed the damage to their sales from the coronavirus retail shutdown there that began with the Lunar New Year at the end of January. Store began to reopen in mid-February, depending on the region and decisions made by local governments, and were mostly open except in Wuhan itself by the end of the quarter. The shutdown gave a boost to online sales in some cases, but the net damage amounted to a quarter to a third of last year’s Q1 sales, an even more significant hit in context of ... Log in to view full article.