The action sports company said that it has substantially completed integrating Billabong and increased, but unspecified, profitability will allow it to start focusing on investing to grow its brand portfolio, which includes Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element and others. Boardriders sees seven key priorities for its growth agenda: expanding women’s, investing in digital, expanding brands into new categories, incremental revenue from partnerships, speeding up product development, and changing go-to-market to better support key accounts. It will also implement a new platform to manage sustainability priorities across all its brands.

CEO David Tanner will continue in the top job, with ... Log in to view full article.