In what is surely a first, Bass Pro CEO Johnny Morris has challenged the top executives and shareholders who benefitted from the buyout by Bass Pro to contribute to a severance fund being set up for employees who will be laid off by the merger. Morris, who is worth an estimated $4.0 billion himself, has already committed $10 million on top of its normal payouts to a severance pool, and now says he will match any contributions up to an additional $10 million, according to a story in the Omaha Herald Tribune.

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