Sales of Gap’s Other segment, which includes the Athleta, Intermix and Hill City brands, were up just 7% to $275 million from $258 million, a substantial sequential deceleration from Q2, where the segment saw sales jump 25%. GPS said the slowdown was early in the quarter, caused by lower in-store traffic and an assortment that was fall focused when shoppers were still looking for warm weather apparel, and weighted too heavily towards performance. Changes were made to marketing messaging and in-store displays to address the first problem, and the mix was changed to ... Log in to view full article.