Adobe Sees Holiday Online Spending Growing 33%
Adobe is predicted total Holiday online spending of $189 billion this year, effectively cramming two years of normal sales growth into one season. The total could exceed $200 billion, a 47% year-over-year increase, if Covid-19 outbreaks cause stores to close and if there is additional government stimulus. Online sales are projected to surpass $2 billion every day between Nov. 1-21 and grow to $3 billion a day Nov. 22–Dec. 3. E-commerce revenues are seen hitting $10 billion on Black Friday, up 39%, but Cyber Monday will remain the biggest online shopping ... Log in to view full article.