Adobe & Salesforce Tally Holiday E-commerce Gains
Adobe Analytics tracked a 4% gain for U.S. e-commerce sales in Holiday 2022, placing the total at $211.7 billion, while Salesforce said the channel saw a double-digit improvement in the U.S. at +14% to $270 billion, lapping a 43% jump. Globally, Salesforce found a lower growth rate, with sales up 4% to $1.14 trillion. Both firms pointed to discounting and retailers leaning into BOPIS as contributors to the top line growth in the U.S. amidst inflation fears. Salesforce also pointed to a jump in returns numbers as evidence of cautious consumer ... Log in to view full article.