Adidas Signs Louisville to $160 Million 10-Year Deal
It is the fourth-richest college deal in the country behind Under Armour’s $18.7 million for UCLA and Nike’s $16.7 million for Texas and Ohio State. It easily tops the $11.7 million that Adidas is paying Nebraska and the bargain basement $7.7 million going to Texas A&M. Adidas was mostly a spectator on these ... Log in to view full article.
