Sporting Goods Industry News for October 06, 2015
The 91-year-old and still spry chair of Columbia’s board will make a reprise in Columbia’s ads after several years of creative that was very transaction-oriented with a focus on the technologies that Columbia has developed.
The Big a signed its second major NHL endorsement deal in a month, this time with Penguins captain Sidney Crosby.
By a slight margin, consumers are a bit more optimistic about their Holiday spending plans for 2015, according to a recent survey by the research company.
The maker of customizable backpacks for bikers and students is relocating to Baltimore with plans to expand production and pursue the military and police markets.
Bauer Hockey opened its new 100,000-sq.-ft. Innovation Center in Blainville, Quebec, which includes product testing labs, design tools and an ice surface to evaluate new product.
The American Apparel & Footwear Association called on the USTR to add the Alibaba-owned e-commerce site to its annual Notorious Markets list.
Sportsmans Guide is recalling about 17,000 Guide Gear ground pop-up hunting blinds because they are not made from a fire-resistant material.