In her first earnings call with analysts since joining the company in Feb., Under Dog’s new CEO, Stephanie Linnartz called for a focus on building global brand heat in the coming year, centered around key priorities in Sportstyle, footwear, and women’s. Brand heat is the first pillar in UA’s “PTH-3” plan, named after the updated “Protect This House” marketing franchise that relaunched in Mar. Jump-starting the slow-growing home market will also require some attention, converting good brand awareness in the U.S. to more sales. The company is searching for a new ... Log in to view full article.