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Article Date: October 2023
Word Count: 736

Nike’s Mindshare Solid Among Teens, but Hoka, On and New Balance Gain

Nike has hit the 12-year mark as the top brand among teens, now holding the top spot since spring 2011, in the latest edition of Piper Sandler’s Taking Stock with Teens survey. The Swoosh ranked number one in footwear brands across all teens in the Fall ’23 edition, taking 61% mindshare, flat with last spring and up 1 percentage point from fall and spring ’22. Converse followed at 9% share, with Adidas taking 7%, New Balance and Vans at 3% and Crocs at 2%. Rounding out the top 10 with 1% ... Log in to view full article.


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