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Article Date: October 2023
Word Count: 116

Nautilus Rebrands as BowFlex


The fitness equipment company will change its name to BowFlex Inc., to better reinforce its connection with the at-home fitness market, and will begin trading on the NYSE under the new ticker symbol BFX, effective Nov 1. The rebranding comes after the company announced in May that it divested ... Log in to view full article.

 

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