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Article Date: October 2024
Word Count: 232

Circana Forecasts Modest Holiday Sales Gains


The analytics firm is finding U.S. consumer sentiment up year-over-year heading into Holiday but trailing the lockdown-rebound peaks of 2021, highlighted by a 2% increase in planned consumer spending to $771 over Holiday ‘23 but slipping 2% from ‘21 heights. Circana agreed with other analysts that the promotional environment will be critical this year, as their annual holiday purchase intentions consumer survey found that 37% of respondents will buy more items on sale. For the past two years consumers have been pulling forward holiday gifts into summer promo events and planning ... Log in to view full article.

 


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