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Article Date: June 2023
Word Count: 155

Authentic Brands Group Buys Welly Parent IP


The owner of Reebok and many other brands has acquired the intellectual property of Hunter, the 160-year-old British company known for creating the iconic Wellington outdoor boot. Terms of the deal were not disclosed, but WWD estimated the value at $125 million. In addition to boots, Hunter branded products include other footwear, outerwear, bags and accessories. ABG will run the brand using its established asset-light methodology, partnering with ... Log in to view full article.

 


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