Yeti Banking on U.S. Awareness, International for Growth
Yeti told investors at the William Blair conference that it’s focused on driving more consumers to its fast growing DTC channel and building out its nascent international business. Just 4% of sales came from outside the U.S. in Q1, mostly from Canada and Australia, where it launched in 2017. Yeti entered Japan in late 2018 and is currently planning expansion to the UK and unspecified markets in continental Europe. The international efforts have been modeling the DTC and wholesale balance off current domestic performance. The move is driven by inbound demand in those markets, with the company seeing website traffic ... Log in to view full article.