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Article Date: September 2020
Word Count: 269

Vista Outdoor Touts Ammo and Outdoor Tailwinds

VSTO said its ammunition business has been going full-speed to supply outsized demand that is buying up everything it can make, in a virtual fireside chat at the C.L. King investor conference. Consumer unease that started with the coronavirus pandemic and stay-at-home orders, escalated into panic buying of guns and ammo when TV and social media filled with images of protests and violence after the George Floyd killing. Ammunition had become a buyers market when demand dried up following the 2016 election, and VSTO lost about 1,000 basis points of gross margin in that segment over the past four years. ... Log in to view full article.


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