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Article Date: September 2018
Word Count: 595

Vans Targets $5 Billion by 2023 with 10-12% CAGR


VF’s flagship brand will grow from $3 billion now to $5 billion in five years, with footwear expected to grow at a 10-12% rate, apparel growing 13-15% to $1 billion in sales, DTC revenue growing at 13-16% and reaching $3 billion. Digital revenue within DTC is expected to grow 30-35% to hit $1 billion, and the core Americas region will grow at a 10-12% rate to account for $3 billion in sales. While not specific on margin guidance, VF noted that the fastest growing channels are digital, DTC and international, which are its most profitable, implying margin expansion.

 

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