Preview - Please log in to view full article.

Article Date: April 2019
Word Count: 291

Vans, Lululemon Gain in Teen Survey


Vans inched up 1% as teens’ second-favorite footwear brand to 20% in Piper Jaffray’s spring 2019 iteration of its Taking Stock With Teens survey, the closest any sneaker brand has gotten to Nike, which was flat atop the list at 41%. In the footwear category, Adidas slipped 1% to 13% from 14% in the fall 2018 survey, while Converse and Foot Locker rounded out the top five. Nike also dominated the top apparel brands with 22%, the same as last fall, with American Eagle second at 9% and Adidas in third, though The Big a dropped to 5% this spring ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.