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Article Date: March 2021
Word Count: 128

Under Armour Sponsorship Purge Continues

Under Dog’s efforts to cut sponsorship commitments have reduced its obligations by nearly half since Patrik Frisk took over as CEO early last year. In addition to headline-making moves like terminating its huge all-school UCLA partnership, the company has also quietly allowed other sponsorships to expire, including its groundbreaking deal with ballerina Misty Copeland. Copeland signed with UA in 2014, and was featured in ... Log in to view full article.


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