Preview - Please log in to view full article.

Article Date: July 2020
Word Count: 125

UFC Signs Venum Apparel Deal


The martial arts equipment and apparel brand will replace Reebok as the Ultimate Fighting Championship’s exclusive outfitting partner beginning in April 2021. The outgoing Reebok deal paid the UFC $70 million over six years, and, while terms of the Venum deal were not disclosed, ESPN reported that the new contract is shorter than and not as lucrative as the previous one. However, the ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.