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Article Date: April 2019
Word Count: 168

Two Adidas Veterans Launch Sports Technology Fund

Uli Becker, who led Reebok during the toning shoe craze, and Bernt Waller, the Big a’s former chief marketing officer who was later president of football club Stuttgart, have joined Hype Capital to launch a $75 million fund that modestly aims to find unicorns of sports innovation. Hype lists a variety of partners ranging from sporting goods brands like Asics, Puma and Spalding, to leagues like the NFL to tech companies like Google. It hosts competitions for startups co-located at various sporting events around ... Log in to view full article.


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