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Article Date: November 2019
Word Count: 373

Sturm, Ruger Pulls Back In Promotional Q3

The bottom line declined by 48% in the third quarter to $4,817,000 from $9,206,000 on 17% lower sales at $94,999,000, down from $114,945,000, as RGR continues to avoid aggressive discounting despite a promotional marketplace. The company has faced the same headwinds as other firearms makers, but has seen its revenues decline despite a recovery in NSSF-adjusted NICS checks that indicate improving gun demand. Part of the decline is due to its strategy of not competing on discounts, rebates and extended payment terms, but it also blamed the glut of inventory dumped into the market from the Ellett Brothers bankruptcy, and ... Log in to view full article.


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