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Article Date: September 2020
Word Count: 426

SG Industry Works to Get Out the Vote


Industry manufacturers and retailers are weighing in on voting in the presidential election year, launching their own initiatives or partnering with longstanding voter registration organizations. Foot Locker is looking to leverage social media connections with Gen Z customers ages 18-24 and its retail footprint in a partnership with youth-voting stalwart Rock the Vote’s Brands for Action campaign. Big Foot chief Richard Johnson called out the pandemic and social unrest, and the retailer’s mission to inspire and empower youth culture, in joining Rock the Vote. This week, aligning with National Voter Registration Day on Sept. 22, Foot Locker, Champs Sports, Footaction ... Log in to view full article.

 


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