Rollerblade Resurgence is a Bright Spot for Tecnica
Tecnica Group’s 2020 sales dropped 10% to €382 million ($435 mm), but inline skate sales soared 50% to more than €40 million, the privately owned company said. Revenues from the ski and ski boot segment were down 18%, hurt by pandemic-caused closures of ski resorts and specialty stores in key countries. EBITDA improved 11% to €55 million, however, benefitting from a strategy to contain fixed costs, improve the efficiency of the distribution system and strengthen digital channels to interact directly with consumers.
In addition to Rollerblade, Tecnica owns ... Log in to view full article.