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Article Date: February 2021
Word Count: 89

Rather Outdoors Buys Fishing Brand Zebco

The 72-year-old fishing tackle and outdoor gear brand has been added to Rather Outdoors portfolio that includes Lew’s Fishing, Strike King and others. Terms of the acquisition were not disclosed. Rather is led by Pure Fishing veteran Ken Eubanks, who touted the deal as adding ... Log in to view full article.


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