Nike Plans Distribution Changes as it Takes Over MLB License
With the venture between the Eager Beavertons and Fanatics set to take over the MLB license in 2020, a number of fan shops and other retailers are learning that they won’t have access to the new product. Only existing authorized Nike apparel and footwear retailers will have access to the new MLB product. The policy will eliminate a number of second tier fan shops, souvenir sellers and street vendors who rely on MLB merchandise, which has generally been more widely distributed under outgoing licensee Majestic. Already, the new policy has kicked up a political backlash in New York as a ... Log in to view full article.