Nike Extends Lead as Top Teen Brand
The Eager Beavertons remained atop the leaderboard as the #1 apparel brand and #1 footwear brand in the fall 2019 edition of Piper-Jaffray’s Taking Stock with Teens survey of 9,500 teens across the U.S. with an average age of 15.8 years. Nike extended its lead in apparel by one percentage point since the spring survey to 23%, leading American Eagle (10%), Adidas (6%), Hollister (4%) and PacSun (4%), while bankrupt Forever 21 fell out of the top five. Lululemon moved up to #7 on the list, its highest position ever. Preppy brands such as Sperry, Ralph Lauren and Vineyard Vines ... Log in to view full article.