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Article Date: July 2018
Word Count: 279

Nike Dominates World Cup Semis

The Swoosh will appear on France, England and Croatia’s jersey in the final two rounds to determine the winner while Adidas will have just Belgium to uphold the Three Stripes. Adidas teams have won the last two World Cups with Germany and Spain which helped produce huge top line sales for the Big a, which got roughly a 10% lift during the last World Cup from the German win. Obviously, a win by Belgium will not produce the same result. On the other hand, the Eager Beavertons could score a major boost if either France or England take the trophy.


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