Preview - Please log in to view full article.

Article Date: February 2022
Word Count: 238

Nike, Amazon Said to Be Contemplating Peloton Purchase

Peloton’s market capitalization has plunged over the past two weeks on near-daily headlines of production pauses, slashed sales forecasts and planned layoffs, but shares have bounced back on reports that the connected fitness company could be a takeover target. Amazon has been consulting with advisors about a potential acquisition, the Wall Street Journal reported, citing inside sources, and the news sent PTON shares up in after hours trading last Friday. Then, the Financial Times reported that Nike was also exploring the opportunity. The prize is Peloton’s nearly 3.5 million loyal subscribers, and what is still an extremely strong fitness brand, ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.