Preview - Please log in to view full article.

Article Date: July 2019
Word Count: 107

Nautilus Taps FIG as New Bowflex Agency


A week after naming Jim Barr CEO, NLS has laid down another critical building block for reinvigorating the struggling Bowflex brand, choosing FIG as its new creative agency. FIG will handle advertising and creative campaign executions, including TV, social and digital. Nautilus management acknowledged that its failure to communicate its new Max Intelligence ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.