Maurice Outdoors Buys O2Cool
Just under a year after filing for bankruptcy, Maurice Sporting Goods backed by Middleton Partners has rebounded and is acquiring the hydration and portable cooling brand with sales of about $50 million. Maurice is renaming itself Maurice Outdoors with the objective of building a portfolio of outdoor companies in its core markets of fishing, hunting, camping, marine and gift.
Middleton had once owned O2Cool so it is familiar with the management and its market position already. The fund looks at $10-50 million investments and pursued a similar strategy in the housewares ... Log in to view full article.