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Article Date: October 2019
Word Count: 108

Liverpool Sees UK Court Throw Out New Balance Suit


A UK High Court judge ruled that New Balance could not match Nike’s offer to take over the Liverpool kit sponsorship, despite NB’s £45 million ($58 mm) per year bid, which was higher than the £30 million Nike would pay. As we reported earlier, the key difference is Nike’s global retail power, which would ... Log in to view full article.

 


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