Preview - Please log in to view full article.

Article Date: October 2019
Word Count: 108

Liverpool Sees UK Court Throw Out New Balance Suit

A UK High Court judge ruled that New Balance could not match Nike’s offer to take over the Liverpool kit sponsorship, despite NB’s £45 million ($58 mm) per year bid, which was higher than the £30 million Nike would pay. As we reported earlier, the key difference is Nike’s global retail power, which would ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.