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Article Date: May 2019
Word Count: 300

Honma Golf Plans U.S. Expansion

The Japanese Golf brand will open a flagship Honma House retail store in Carlsbad, CA, next month, kicking off a 24-month plan that will end with 30 shop-in-shops and 50 on-course retail hubs open across the U.S. Honma retained former Adidas N.A. and TaylorMade chief Mark King last year to come up with a growth strategy that would get it more traction in the U.S. market. U.S. sales were up 17% last year, but totaled just ¥1,363 million ($12.3 mm) so there’s plenty of white space. Combined with its existing wholesale distribution and e-commerce, along with a new CRM system, ... Log in to view full article.


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