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Article Date: May 2018
Word Count: 346

Hanesbrands Sees Double-Digit Global Revenue Growth for Champion

The Champion brand is seen as having a $2.2 billion sales potential by 2022, and is the primary sales driver for the near-term as it focuses on the online and consumer-direct channel, parent Hanesbrands told investors at a conference it hosted. HBI is positioning Champion at the high end as a premium fashion brand, worn by influencers, and driven by collaborations with streetwear labels. But much larger volume sales of lower-priced classic lifestyle and athletic styles will still underpin brand sales. HBI’s activewear segment, which also includes the Hanes and Alternative Apparel brands, will grow direct-to-consumer, expand distribution and enter ... Log in to view full article.


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