Preview - Please log in to view full article.

Article Date: March 2021
Word Count: 294

GoPro’s DTC Pivot Gains Momentum

GoPro shed light on its move to a subscriber-based model and progress made on the software front during the JMP Securities Virtual Technology Conference. FY ’20 closed with about 760,000 subscribers on the rolls, and the company is on track to hit 1 million by Q2. The targeted goal of 2 million by the end of 2021 would mean $100 million of recurring annual revenue with a 70% gross margin and 50% operating margin. Those figures would translate to contributing 20% to 30% of the bottom line for 2021. The subscription service in combination with its aggressive DTC expansion during ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.