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Article Date: June 2018
Word Count: 219

Golden Gate Merges PacSun and Eddie Bauer


The two retailers will have a combined $1.5 billion in sales, including $400 million in e-commerce sales, according to a release from the company. Its 700-store footprint had a 6.5% comp store gain at Bauer and a 5% gain at PacSun in 2017, and year-to-date comps are up 6% at Bauer and 8% at PacSun, Golden Gate said. The plan is to combine back-end services while keeping both front ends separate, including merchandising, marketing, design and e-commerce. Golden Gate also said it would be making a fresh equity infusion into the new entity, known as PSEB.

 

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